Why Calendars?

Ten Reasons to Add Calendars to
Your Marketing Mix:

                                        1. Visual appeal for your brand
                                        2. Command of wall or desk space
                                        3. Controlled, targeted distribution
                                        4. Remarkable cost-effectiveness                              
                                        5. Creative design to fit your brand
                                        6. Year-long high-frequency visibility
                                        7. High-perceived-value for gift giving
                                        8. Useful for personal record-keeping
                                        9. Business people use an average
                                            of 2.5 calendars
                                       10. Versatile styles, colors, formats
                                             and designs

                     What percentage of your advertising budget should you put
                     toward a hard-working advertising calendar program?

83% of customers purchase products or services from the advertiser who supplied them with
a calendar, while only 78% did business with the advertiser before receiving the calendar.

94% of all business people can recall the advertising message on their calendars.

                                            Visibility for the long run...

On average, a person looks at a calendar 12 times a day, 84 times a week. After 365
days, your brand will leave a definite impression: 4,380 times!